Brody Auction Associates LLC

Auction Vs Ordinary Sale

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Auction Vs Ordinary Sale
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Auction Method

Ordinary Sale

Focus is on your property alone.

Property one of many being advertised.

Auction conducted in 60-90 days or less.

May remain on market for months or years.

Exclusively showcases throughout the marketplace.

Minimal advertising; heavy reliance on Multiple Listing Service.

Buyers act on your schedule.

Little motivation for buyers; you wait for them.

Auction creates a sense of urgency to promote buyer interest.

Price reduction encouraged to create buyer interest and activity.

Realizes the property's fair market value. No limit on upside potential.

Upside potential limited by asking price.
Eliminates guesswork in determining the asking price of the property.
Seller risks overpricing, and thus seeing little interest, or
underpricing and selling for less than the property is worth.
All conditions of sale set by seller in advance, thus eliminating negotiations.
Seller must negotiate all aspects of sale.

Property sold without contingencies.

Contingencies are common.